Insta
fashion stars earning up to £60k per post
Some of the fashion world's most influential
tastemakers are making up to £60,000 (approximately Rs 49.7 lakh, as on Sunday)
for a single Instagram post.
A recent
Vogue debate over fashion bloggers being paid to wear outfits has shone the
spotlight on the world of sponsored posts and lucrative endorsements.
After being
called “pathetic“, “ridiculous“ and “embarrassing“, a number of influencers
have argued that this type of work is no different from a glossy magazine
exchanging advertising space for cash. Susie Bubble tweeted: “Bloggers who wear
paid-for outfits or borrowed clothes are merely doing the more overt equivalent
of that editorial-credit system.“
Speaking
anonymously , one social media branding guru said that the going rate for many
fashion bloggers was £20,000 (approx. Rs 16.6 lakh) per sponsored Instagram post
-but some can earn three times that.
It has
made a one-time hobby into an incredibly lucrative pasttime. Vlogging sensation
Zoe Sugg, for example, started her YouTube channel in 2009 and has accrued 9.5
million followers on Instagram. She now earns a reported £50,000 (Rs 41.4 lakh)
a month wage and has a net worth of around £3m (approx. Rs 24.9 crore).
Those
with clout in the world of high-end fashion can earn a lot more.
Candace
Fremder, senior account director at PR firm Thrsxty , said: “Influencers provide
an immediate channel for brands to connect with their desired consumer in a
genuine way . In today's landscape, consumers are more likely to buy a product
recommended by a trusted social media star than one promoted via traditional
advertising channels.“
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